INFO

The Datejust Who Cares Edition is a bold fusion of humor and horology, designed for those who live by their own rules. Its playful dial features hand-drawn numerals and the witty phrase “Who cares, I’m already late”, bringing a unique character to the iconic Datejust silhouette. Protected by a sapphire crystal with anti-reflective coating and encased in polished 316L stainless steel, this watch is both durable and delightfully unconventional. Available in 36mm or 39mm, it balances everyday comfort with standout individuality.

At its heart, the Seiko NH35 automatic movement ensures precision and mechanical reliability. Luminous detailing enhances visibility, while the screw-down crown and optional exhibition or closed caseback highlight its premium craftsmanship. With 3 ATM water resistance, this timepiece redefines confidence — a perfect choice for those who value individuality, artistry, and a touch of rebellion.

SPECS